Coswell was created in 2006 out of the long experience of Guaber Spa, founded in 1961, to provide consumers with quality products for personal care and well-being, sold in Pharmacies (through the Euritalia division), in Supermarkets and in extended Perfume shops and the fine fragrance market (the latter served by the Eurocosmesi division).
Coswell is an Italian "family-run company", a dynamic and innovative company that pursues sustainable development combined with environmental protection and support to local communities.
Biorepair, which was introduced following the success of BlanX, is the first and only toothpaste that repairs the enamel of teeth. A joint collaboration project between the research laboratories of BlanX eand LEBSC (Laboratorio di Strutturistica Chimica Ambientale e Biologica) of the University of Bologna, and over a year and a half of university researches for an innovative patented formula: microRepair®, that is bioactive microparticles that are similar to the minerals that form dentine and enamel (hydroxyapatite). These particles effectively remineralize and repair the enamel, stimulating a safe re-growth of new hydryapatite.
Its innovative properties that are similar to those of Blanx will surely contribute to the creation of a new market segment constituted by toothpastes that are able to repair the damaged surface of enamel. Biorepair comes in four versions: Total protection repair, Fast sensitive repair, whitening and intensive night repair. And starting from April 2007, customers will also be able to purchase in chemists the new Biorepair20% that contains an added 30% of active principles.